Which action does NOT demonstrate a strong customer service orientation?

• A. Exhibiting a customer friendly attitude
• B. Establishing relationships with people
• C. Using voice mail to answer phone calls from customers
• D. Viewing customers as the most important part of the job

Answer: (C)

Having a strong customer service orientation means you actively meet customer needs, are approachable, and put customers at the forefront of your work. It’s about being responsive, building relationships, and showing that the customer’s experience matters.

Using voicemail to answer phone calls from customers does not demonstrate this. It creates a barrier to direct, real-time interaction and can make customers feel their immediate concerns aren’t being prioritized. It undermines responsiveness and personal connection, which are key to good service.

The other actions align with customer-focused behavior: a customer-friendly attitude invites and welcomes inquiries; establishing relationships shows proactive engagement and trust-building; and viewing customers as the most important part of the job signals a clear prioritization of their needs.