Which action does NOT demonstrate a strong customer service orientation?

• A. Exhibiting a customer friendly attitude
• B. Establishing relationships with people
• C. Using voice mail to answer phone calls from customers
• D. Viewing customers as the most important part of the job

Answer: (C)

A strong customer service orientation is shown by making interactions with customers warm, accessible, and prioritizing their needs. Using voicemail to answer calls from customers undermines that approach because it creates a barrier to immediate, personalized contact and can leave customers waiting or feeling unvalued. In contrast, a customer-friendly attitude signals openness and willingness to help; establishing relationships with people demonstrates ongoing, trust-building engagement; and viewing customers as the most important part of the job shows a clear prioritization of their needs and satisfaction. Together, the latter actions embody proactive, responsive service, while voicemail as the primary contact method doesn’t align with that mindset.